Wednesday, 31 August 2022

Pop culture mockery of the week: Bad Sinetrons

Let’s note that Sinetrons, aka Sinema Elektronik, are soap operas from Indonesia, the world’s most populous Muslim country. 

No matter how strong or weak they are, like any other sinetron studio, MD entertainment seems to churn out sinetrons not just to appease and please its execs and shareholders, but also to snag merchandising deals and shill for the most profitable of product placements. 

While there are sinetrons for rural youths who mostly haven’t read a globally popular (but mainly Eurocentric) book series in their lives (as a result, these Sinetrons are in a sub-genre known as ‘Sinetron Remaja’), rural women are the main viewers of these super pervasive shows. 

One of the increasingly blatant problems with Sinetrons, as with any other incredibly dysfunctional creative industry worldwide, is the horrendous mistreatment of effects artists, especially visual effects artists without a consistent deadline, which partially explains the misuse in lots of these Indonesian soaps. 

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